I love podcasts.
I listen to all kinds - podcasts about science, about the economy, and of course, about the Green Bay Packers. I recently stumbled upon a podcast series called Open For Business produced by Gimlet Creative in partnership with Ebay. This podcast is a series of super digestible lessons about how to run a business - from how to price your product, how to conduct a marketing campaign, to even how much you should pay staff. Suffice to say, as a small business owner, it blows my mind.
One of the episodes that most resonated with me was about the incredible statistics surrounding immigrant entrepreneurs.
40%?! That's crazy!
The podcast goes on to describe some of the reasons for this gross over-representation - including differences in culture, work ethic, and circumstances.
However, the thing that stuck with me most is best encapsulated by this story, told in the podcast:
The point of that story isn't to point out the stupidity of the younger fish in comparison to the older fish, but rather to illustrate the fact that those of us who are so entrenched in our day to day cannot see something so blatantly new and different like an outsider.
It's a plea for fresh ideas and new perspectives. The story describes exactly why so many entrepreneurs are immigrants - because they are able to see things when conducting business in the US that we, as natural-born Americans, cannot.
This lesson is what we're trying to live out at Innovative Income Strategies. We have been entrenched in the old referral and hourly based billing model. We've seen the burnout that can happen when CPA firms focus primarily on volume of tax returns. And, we've seen CPA firms lose young talent due to lack of innovation.
We're ready to help you get beyond what you thought was your world - and show you that actually, it' s much bigger, much better, and much more rewarding.